PSW, LLC
January 2020 - February 2023
For over four decades, PSW has been a leading provider of luxury residential spaces in the Greater Pittsburgh area. Their business model is founded on transparency, efficiency, and delivering exceptional work quality. Through their extensive network of industry specialists and a turn-key system, PSW is uniquely positioned to offer a comprehensive range of architectural, administrative, management, and construction services, all under one roof.
Accomplishments
Increase of 127% in revenue and 129% in average contract value since January 2020
Comprehensive rebranding project resulting in new name, logo, color scheme, website, and strategy to position PSW as a luxury brand
Revamped company’s social media strategy to include video marketing, increase YouTube viewership by 562% from 619 hours watched in 2020 to 4,100 hours in 2022
Company Rebrand
In 2021, we undertook a comprehensive rebranding initiative to better reflect the full range of services offered by our company, Pittsburgh Stone & Waterscapes. To guide us through this process, we enlisted the expertise of Top Hat, one of the top branding agencies in Pittsburgh. Our objective was to establish a clear identity for our company that aligned with our goals for growth and expansion.
Through our collaboration with Top Hat, it became evident that our company's name no longer fully represented the breadth of our services. To address this issue, we sought a name that would reinforce our reputation while also conveying our full range of capabilities. The result was the evolution of our name to PSW, which maintained the equity of our current name while emphasizing our transformative approach to creating living spaces.
To complement our new name, Top Hat developed a new logo that incorporated elements of our history while still conveying forward movement. Nine paver blocks, symbolizing our company's history, were rotated and reimagined to represent transformation and progress. The resulting logo captures the essence of our brand while also providing a modern and compelling visual identity.
Incorporation of Video
In today's digital age, video has become an indispensable tool for businesses to enhance their online presence and drive growth. Incorporating video into a company's marketing strategy can have a significant impact on SEO, brand awareness, and overall company growth. Videos can convey complex messages in a concise and visually appealing way, which resonates well with audiences, leading to increased engagement, brand recognition, and ultimately, business growth.
Project Showcases
One of the main benefits of project showcase videos is their ability to establish credibility and trust with the audience. By showcasing completed projects, PSW was able to demonstrate their ability to deliver quality work and meet the needs of their clients. This, in turn, led to increased confidence and trust from potential clients, which then resulted in more business opportunities.
Whiteboard Animations
Whiteboard animation videos are an effective tool for businesses to communicate complex ideas, processes, or concepts in a simple and engaging way. We used the combination of hand-drawn illustrations and narration to create a visually appealing and captivating experience, which conveyed our intended message more effectively.
Testimonials
One of the main benefits of testimonial videos is their ability to build trust and credibility with the audience. By showcasing real people sharing their positive experiences, PSW was able to demonstrate their ability to meet the needs of their clients and deliver value.
Print and Digital Media Experience
In marketing, both print and digital media rely heavily on innovative graphic design to create a connection with the audience. Print design, like posters or brochures, offers tangible visual experiences, while digital design, such as online banners, connects instantly with a global audience. My portfolio demonstrates my expertise in creatively utilizing both mediums, crafting designs that speak to various consumers, and highlighting the essential role that visual appeal plays in successful marketing.
Digital / Print Media
Serene Scene Newsletter
January 2023
The January version of PSW’s newsletter, Serene Scene. It was designed to look high-end and professional with a entertaining and educational tone.
Digital / Print Media
Serene Scene Newsletter
February 2023
The February version of PSW’s newsletter, Serene Scene. It was designed to look high-end and professional with a entertaining and educational tone.
Social Media Post
LinkedIn
Morning Motivation
Morning motivation was a campaign to both demonstrate the beauty of PSW projects while featuring a motivational quote to inspire our audience.