My Professional Journey

Marketing Coordinator

2023 - 2023

  • Collaborated with company leadership to develop strategic marketing plans to enhance brand consistency and visibility

  • Built systems to effectively track and measure campaign analytics and trends

Director of Marketing

2020 - 2023

  • Designed and implemented data-driven marketing strategies that increased total revenue by 127% and average contract value by 129%

  • Led a cross-functional team to execute a rebranding project, positioning PSW as a luxury brand through strategic visual and content updates

  • Utilized segmentation and analytics to increase YouTube viewership by 562%, implementing a comprehensive social media strategy across various channels

  • Introduced and managed analytical tools like SEMrush and Asana to optimize production, SEO, and social media data analysis, aligning with business goals

Principal / Owner

2018-2020

  • Collaborated with key stakeholders from over 17 local business clients to learn and understand their specific needs

  • Planned and executed multi-faceted marketing campaigns based on established goals

  • Analyzed data and provided detailed metrics to show results of each campaign

Marketing Specialist (Contract)

2018-2018

  • Planned and managed logistics for 3 GetGo grand openings in Pennsylvania and Ohio, with an average budget of $100,000 per event

  • Accurately managed departmental budget, up to $1 million per month

Development Director

2016-2017

  • Built and nurtured strong relationships with over 100 local companies and organizations

  • Executed 3 events, raising over $200K through sponsorship, auction, & individual giving

Marketing Manager

2013 - 2016

  • Developed annual strategic marketing and communications plans in support of 4 brick & mortar and 2 e-commerce sites with an average yearly income of $30 million

  • Communicated and coordinated with buyers, managers, and University leaders to design and schedule email campaigns, focused on maximizing awareness and sales

  • Guided, motivated and managed a marketing team consisting of employees, interns, and student ambassadors.

Assistant Director of Alumni Interest Groups

2011 - 2013

  • Demonstrated expertise in event coordination and management, successfully executing over 100 student and alumni-focused events.

    Facilitated effective communication between group leadership and the wider alumni community, ensuring smooth information dissemination and engagement.

    Provided valuable consultation and training to volunteer board members from 20 alumni groups, empowering them with essential skills and knowledge for their roles.

My Leadership Journey

Chapter Board/Committee Member

2018 - Present

Pittsburgh Club Officer

2018 - Present

District 13 Public Relations Manager

2019 - 2020

On-Ice Official

2003 - Present

Coach

2013 - Present